Jenda is a technology startup that helps consumers avoid dangerous counterfeits, while also enabling unprecedented consumer data and engagement opportunities for brands.  Consumers can use the Jenda App to scan special labels on participating brands’ products, and instantly confirm product authentication.  With Jenda, consumers can avoid purchasing and consuming potentially unsafe wine, spirits, cosmetics, pharmaceuticals, infant formula, and other products.  With each consumer’s scan, Jenda collects proprietary data, and uses it to provide actionable insights to brands through the Jenda Dashboard.  Brands can also enhance consumer engagement by creating more meaningful digital experiences, built on top of Jenda’s personalization engine.  In markets and industries where counterfeiting is a serious concern, Jenda seeks to not only restore trust between companies and consumers, but also to strengthen these relationships.


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